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FYFB NEWS

FYFB'S WINTER RELIEF CAMPAIGN RECEIVES 'INTEREST' FROM CITIZENS BANK OF CANADA
Food Bank beneficiary of food drive at critical time of year

Toronto, ON (February 10, 2009) The Fort York Food Bank (FYFB), an independent agency of Daily Bread Food Bank, is pleased to announce that Citizens Bank of Canada's new Front Street "boutique" in downtown Toronto is supporting the agency's third annual Winter Relief Campaign.

"We're pleased to welcome Citizens Bank to the downtown Toronto community," said Ravi Sreedharan, FYFB's president. "Our mission at FYFB is to reconnect people with our community and their willingness to step up to help some of Toronto's most vulnerable citizens is the perfect embodiment of that mission."

"The cold winter months are a critical time for our clients," continued Sreedharan. "With freezing temperatures, already scarce funds are needed for warm clothing, climbing utility costs and transportation, making it harder to have enough left for food."

"In these difficult economic times when we know that some families are struggling to make ends meet, we wanted to do something that would be meaningful to our new community and our employees," said Jason Farris, President and CEO, Citizens Bank. "Teaming up with FYFB for the Winter Relief Fund is the perfect fit - it's timely, meaningful and fulfills a great need in the community."

Citizens Bank's new Toronto Boutique is preparing for a grand opening celebration on Thursday, February 12, 2009, from 12:30 to 1:30 p.m. where Sreedharan will talk about a shared vision for our community. The public is welcome to attend.

Donations of food can be made in person at Citizens Bank's Toronto Boutique at 184 Front Street East now through March 31, 2009. Donations of much-needed funds for program delivery can be made online at canadahelps.org.

About the Fort York Food Bank

FYFB is a multi-service agency focused on reconnecting people with our community. We do this by working with partners who share our vision to: feed the hungry by providing the basic nutritional requirements to individuals and families in need; and, help people get on track by providing counselling, training and advocacy to help people find jobs, safe housing and appropriate social/community programs.

FYFB was founded in February 1998 as an independent agency of the Daily Bread Food Bank Foundation of Toronto. FYFB is a registered charitable organization -- number 867147464 RR0001. FYFB is governed and managed by a voluntary Board of Directors who are elected by the membership during the Annual General Meeting.

FYFB originally focused on providing emergency food supplies, but to meet the economic and social needs of the most vulnerable people within our community and resolve our clients' underlying issues, FYFB's programming has grown to an integrated set of services to prevent homelessness, eliminate hunger and provide a safe environment for connecting with our community. Please visit fyfb.com for more information.

Media Inquiries:

Jennifer Wasley

416 422 7189 or 416 804 3014 (mobile)

email jennifer.wasley@porternovelli.com

About Citizens Bank of Canada

Citizens Bank was formed by Vancity in 1997 as an online, national bank that would take the largest credit union in Canada beyond the borders of B.C. We were the first and we're still the only bank with a clear ethical policy. In April 2008, we became the first North American-based bank to be carbon neutral, which means that the CO2 emissions we create are now equal to the emissions we have reduced or offset elsewhere. We're governed by the federal Bank Act, and your deposits are protected by the Canada Deposit Insurance Corporation. We're available 24/7 on the Internet, or on the phone through our National Contact Centre, where we offer a full range of financial products and services. Please visit citizensbank.ca for more information.

photography courtesy of Claire Del Net www.clairedelnet.com.


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